A lady is one who never shows her underwear unintentionally. (Lillian Day)

There are two types of women: women who dress to impress men and women who dress to impress other women. My bunch of girlfriends are a combination and on any given outing may be wearing leopard mini skirts, tight black hipster jeans, halter neck cleavage revealing dresses or on the other end of the spectrum wooden clogs, purple ballerina puff skirts and sequined suit jackets. For as long as I can remember I have been dressing for the ladies of the world! I’d much rather look uber chic then racy, hence I’d much rather be stopped in the toilets by a girl asking me where I got my dress then be gawked at by my beer drinking comrades for showing too much skin! (Actually it makes my night when I get compliments from random women!)

So where is this going? In fashion there are no rules and in life well rules were made to be broken! My whole fashion theology changed when I was introduced to one lovely lady – Ms Victoria 's Secret. Yes I am aware she has been around the block for awhile now, yes I am aware she has an international website, yes the models are phenomenally stunning, yes I have watched the fashion spectacular runway show… but up until six months ago I had never been a VS lover/addict! Well that is until I entered the flagship store in Hawaii. I feel utterly and desperately Notebook style in love with everything and like any life-changing relationship I knew would never be quite the same again! 

Victoria's Secret

For well and truly over three hours I carried around that simple yet functional black shopper’s bag and threw in bundles of delightful items. The sales consultants (“assistants” does not seem warranting enough) were sassy, super helpful yet not pushy in the slightest, the shop layout was an intricate maze similar to what I imagine heaven to look like and the change rooms were a boudoir experience!

I spent a lot of moula at Victoria… and I don’t regret a single cent! I walked out with a shopper’s high carrying a couple of hoodies from the Pink range, hot pink none of your business stuff, vintage track pants, acid wash skinny leg jeans, four bras literally known as miracles, silk black nightie, six funky patterned undies and six perfumes (yes they even do perfumes!). Since that enlightened experience and now that I am back in the land that does not have VS I have transferred my binges to online purchases… which is yet to disappoint (although postage is a bit steep!).

So where is this going? Well in my humble fashionista opinion Victoria Secret does to women what no label is able to do… it makes ladies dress to impress their lady friends but it also impresses the boys if only fleetingly! Indeed it was a spunky male who commented on my lime green ‘Love Pink’ hoodie as being “really cool”!

Victoria's Secret

I heart you Victoria's Secret. Thanks for coming into my life and shaking it upside down in so many ways!

Victoria's Secret